For businesses in Ghent / Personal support
I'm Giovanni Callebaut, the person behind Hives. I help businesses in Ghent (Gent) make things work better. Tell me what's getting in the way, or what you'd love to make happen. I'll work out the next step and get things moving.
From €50/month excl. VAT. Not happy? Cancel and get that month back.
A closer look at businesses in Ghent
A better website. Photographs that feel like the place. A clearer path from finding a shop to walking through its door.
I look closely at what a Ghent business already has, explain what I would improve and show why. New ideas come after the essentials.
Spot your business? Well, hello. Tell me what I got right, what I missed and what would actually help.
Independent ideas, based on public information. These businesses haven't commissioned this work or endorsed Hives. The observations are dated; the priorities would be agreed with each business.
Added 16 Sept 2026 · Checked 16 Sept 2026
My girlfriend and I love plants, yet neither of us had heard of Broesse. That made me curious about how more Ghent plant lovers could discover it.
Broesse already has the ingredients: a distinctive place, plant knowledge and useful advice online. I would give those strengths a clearer website, a purposeful new photo collection and a more direct route from discovering the shop to visiting, buying a gift or arranging a workshop.
Explore Broesse’s own photographs (opens in a new tab)↗
A public website review, not access to the business's analytics, sales or internal plans. Suggested benefits are things to test, not results already achieved.
First, make what exists work better
What I noticed. In the 16 September check, the homepage gift-card link opened a closed-shop page. The current gift-card page instead explains a WhatsApp and bank-transfer process.
Why it matters. Someone who has already decided to buy a gift should reach the current instructions immediately.
What I'd do. Point every gift-card link to the current process, make the next action unmistakable and explain what happens after the request. Keep the existing way of working unless Broesse wants checkout automation.
How we'd check it. Follow every gift-card link from home and navigation on a phone and desktop. Each must reach the same current instructions and open the intended contact route. With permission, measure completed enquiries separately from clicks.
Broesse homepage (opens in a new tab)↗ Current gift-card information (opens in a new tab)↗ Homepage gift-card destination (opens in a new tab)↗
What I noticed. The Kaffee page presents its menu as an image. In the served page, that menu image has no alternative text and no equivalent written menu.
Why it matters. Readable text can resize, be searched and work with assistive tools. Visitors should not have to inspect a poster to understand what is available.
What I'd do. Rebuild the current menu as simple, attractive text beneath a real café photograph. Keep one editable source so changes can reach both the website and the printable version.
How we'd check it. At 320px and 200% text zoom, a visitor can read the menu without sideways scrolling; a screen reader can reach its categories and prices. Confirm the menu with Broesse before publishing any replacement.
What I noticed. The workshop page explains the activities and small groups, then asks people to visit or send a message. Its main content does not provide a direct enquiry button.
Why it matters. A clear next step can keep interest from turning into another search through the site, while still letting Broesse arrange each workshop personally.
What I'd do. Add a workshop enquiry button with the activity, group size and preferred timing ready to edit. Put confirmed duration, inclusions and either a price or a clear quote explanation beside it.
How we'd check it. A first-time phone visitor can find the enquiry action on the workshop page and send the information Broesse actually needs. Compare follow-up questions before and after, using an agreed small sample.
What I noticed. The website already contains a substantial photo gallery. I would build on it with a coordinated set for the website and local profiles, rather than treating the shop as a generic plant catalogue.
Why it matters. A recognisable entrance helps people arrive; a wide interior shows the atmosphere; detail photographs help visitors picture the plants and café experience.
What I'd do. Visit with permission and photograph the entrance, shop atmosphere, plant details and café. Build a fuller website around clear routes: visit the shop, explore plants, see the café, buy a gift and enquire about workshops. Keep the character of the place.
How we'd check it. Test recognisability and the five customer routes with first-time visitors. Deliver responsive crops, image descriptions, a credit/permission record and an easy seasonal refresh routine.
Photo gallery (opens in a new tab)↗ Broesse homepage (opens in a new tab)↗ Kaffee (opens in a new tab)↗
What I noticed. Broesse already has useful care articles, local visit information and links to its social accounts. One concrete housekeeping opportunity: the story page's document title is only About.
Why it matters. Clear page names and connected information help people understand the offer before they visit. Better visibility starts with making the existing strengths legible, not promising a ranking.
What I'd do. Give the shop story and visit pages descriptive local titles; connect care articles to relevant in-shop help; align approved photos, hours and visit information across the website and business profiles. Check Google Search Console and the Business Profile together with Broesse before choosing the next priority.
How we'd check it. Set an owner-approved baseline for relevant search queries, profile actions and website enquiries. Review the same periods and metrics after changes; separate seasonal differences and button clicks from actual visits or sales.
About Broesse (opens in a new tab)↗ Existing plant-care articles (opens in a new tab)↗ Location and opening information (opens in a new tab)↗ Broesse homepage (opens in a new tab)↗
Is this your corner of the jungle? Tell me what would make the biggest difference for Broesse.
Added 16 Sept 2026 · Checked 16 Sept 2026
The craft, photography and central Ghent shop already give Deduytschaever a strong identity. I would build on that: bring the latest award onto the site, give shared links a beautiful preview, and make an existing gift enquiry easier to start.
Explore Deduytschaever’s shop photographs (opens in a new tab)↗
A public website review, not access to the business's analytics, sales or internal plans. Suggested benefits are things to test, not results already achieved.
First, make what exists work better
What I noticed. The homepage and About page mention the 2022 Gault&Millau award. The award issuer also lists Deduytschaever as Chocolatier of the Year 2026.
Why it matters. A visitor who arrives directly on the shop's website should be able to discover the same current recognition as someone reading the guide.
What I'd do. Update the existing story and page title with the precisely named 2026 recognition, link to the award issuer, and use an approved current portrait or atelier photograph. Keep the 2022 milestone as part of the history.
How we'd check it. Check the wording and permitted award imagery with the business; verify the date, visible page copy and search/share metadata agree. Rankings are not guaranteed.
Deduytschaever homepage (opens in a new tab)↗ Deduytschaever story (opens in a new tab)↗ Gault&Millau 2026 award listing (opens in a new tab)↗
What I noticed. The inspected homepage, shop, About, pralines and Contact HTML leave their social-preview image fields empty. The pralines page also has an empty search-description field.
Why it matters. People often discover a local shop through a message from someone else. A deliberate image and useful description would make that shared link more recognisable and informative.
What I'd do. Choose approved photographs for the home and product-page previews, write a useful pralines description, and add suitable text alternatives to meaningful images. Start with the existing visual identity; add a small fresh shoot only where a useful view is missing.
How we'd check it. Preview real shared links after deployment and verify phone crops, descriptions and accessibility. Empty fields do not prove that every platform currently shows no image; platforms may generate their own previews.
Deduytschaever homepage (opens in a new tab)↗ Shop and atelier (opens in a new tab)↗ Deduytschaever story (opens in a new tab)↗ Pralines catalogue (opens in a new tab)↗ Contact and ordering FAQ (opens in a new tab)↗
What I noticed. The pralines page is a visual catalogue ending in a general Contact link. The Contact FAQ explains personalised business gifts, but its email address is plain text in the inspected HTML rather than a clickable email link or enquiry form.
Why it matters. A customer who has just found a flavour or wants a business gift can be given a clear way to start the conversation without having to copy an address and decide what information to include.
What I'd do. Add a direct email action and a short optional enquiry route from the relevant products. Ask for the occasion, approximate quantity and requested collection date. Say clearly that the shop confirms availability and price.
How we'd check it. Test the route on phone and desktop; ask the team whether incoming requests contain the information they need. Keep collection and the shop's existing no-shipping decision clear.
Pralines catalogue (opens in a new tab)↗ Contact and ordering FAQ (opens in a new tab)↗
What I noticed. The Chocolate Maker's own site presents a bean-to-bar shop with coffee and patisserie on Werregarenstraat. Deduytschaever's inspected main pages do not link to it.
Why it matters. The two places offer different reasons to visit. A short, accurate connection could help a guest choose the right destination and discover the wider story.
What I'd do. If the business wants the brands connected, add a small visitor guide explaining the Mageleinstraat atelier and the Werregarenstraat offering, with separate directions and the hours confirmed by each shop. An English version would also make the information easier for international visitors to use.
How we'd check it. Confirm the desired brand relationship first. Test that customers can distinguish the locations and offers; do not merge their business listings or imply identical ranges.
Shop and atelier (opens in a new tab)↗ The Chocolate Maker (opens in a new tab)↗
Deduytschaever, did I spot the detail you have been meaning to update? Tell me what would make the biggest difference to your day.
Added 16 Sept 2026 · Checked 16 Sept 2026
Ovius already gives people plenty to fall for: distinctive kitchens, real project photography, material advice and a clear route to a showroom visit. I would keep that identity and work on the details between discovering a kitchen, sharing it and asking about it.
Explore Ovius’s own project photographs (opens in a new tab)↗
A public website review, not access to the business's analytics, sales or internal plans. Suggested benefits are things to test, not results already achieved.
First, make what exists work better
What I noticed. On the day checked, the projects and blog pages both supplied the contact-page title and description in their page metadata.
Why it matters. People should be able to distinguish a portfolio from a contact page when saving a tab or encountering a link.
What I'd do. Give each section a concise, accurate title and description in Dutch, while keeping the existing page design and URLs.
How we'd check it. Both section pages have unique, relevant title and description values; their visible headings and canonical URLs still agree. Search engines may choose their own presentation.
Project portfolio (opens in a new tab)↗ Ovius advice and stories (opens in a new tab)↗ Showrooms and appointments (opens in a new tab)↗
What I noticed. The homepage refers to three starting designs, while the collection page describes and links four.
Why it matters. A small consistency fix helps visitors understand the full choice without second-guessing which page is current.
What I'd do. Confirm the current range with Ovius and update the homepage wording to match, including Silver Lining if all four remain available.
How we'd check it. The displayed collection count agrees with the actual active range and every collection link works.
Ovius homepage (opens in a new tab)↗ Kitchen collections (opens in a new tab)↗
What I noticed. Sample project-photo alternative text is based on production filenames rather than the scene shown.
Why it matters. The material and design details can then make sense to someone using a screen reader, as well as to image-search systems.
What I'd do. Write short, image-specific descriptions for meaningful photos and keep photographer credit in the appropriate credit field. Retain the existing responsive image versions.
How we'd check it. Descriptions match the visible frame and add useful information without stuffing in place names or repeating the same sentence. Decorative duplicates are treated appropriately.
Project KC (opens in a new tab)↗ Project ZW (opens in a new tab)↗
What I noticed. The KC and ZW project pages currently point their social preview metadata at the same social.jpg asset.
Why it matters. Someone sharing a favourite kitchen should be able to recognise it in the resulting preview.
What I'd do. Choose a representative, rights-cleared photograph and a project-specific summary for each page, beginning with those two cases.
How we'd check it. KC and ZW supply different, relevant preview images; test the resulting cards in supported preview tools, accounting for platform caches. No promise that every platform uses them.
Project KC (opens in a new tab)↗ Project ZW (opens in a new tab)↗
What I noticed. The sampled project pages describe materials and provide the site's general collection, process and contact navigation. Their HTML does not link those descriptions directly to the relevant collection or worktop guide.
Why it matters. A visitor can follow the detail that caught their eye without starting the search again.
What I'd do. Add a quiet, useful next step below the project: explore the relevant collection, compare worktop materials, or discuss this kitchen in Gent or Knokke. Keep the existing booking service.
How we'd check it. A visitor can move from a material detail to advice and the correct showroom destination without losing the project context. Pass that context only through a supported, tested mechanism.
Project ZW (opens in a new tab)↗ Project KC (opens in a new tab)↗ Worktop materials guide (opens in a new tab)↗
Ovius, which of these details would be most useful to put right first?
Not on the list? Your story is still the best starting point.
Tell me about your idea ↗Simple monthly prices
Your priorities.
Your way forward.
Your current month's package payment refunded in full. No notice period, no exit fee, no explanation needed.
01 / Get something sorted
€50/ month excl. VAT
Bring me what needs doing. I take it from there.
02 / Keep things moving
€100/ month excl. VAT
Help with today. A plan for what comes next.
Everything in Starter, plus:
03 / In your corner
€200/ month excl. VAT
Someone who knows the business and stays involved.
Everything in Growth, plus:
No page caps, hourly limits or separate setup fee. A full website and ongoing care are included whenever needed. We plan the first 6 months together; there's no minimum commitment. Prices exclude VAT. Your proposal shows VAT and the total payable before you agree. External costs, such as advertising, paid tools or specialist fees, are separate and agreed with you first. See the practical details.
Not sure where it fits?
Every package starts with your problem. Choose how you'd like me involved; the examples below aren't a service menu. Tell me about your idea.Start with what you need
“This should be easier.”
IT, cybersecurity, admin, payroll workflows or repetitive tasks. Show me where things get stuck, and we'll get to work.
“I need to figure this out.”
HR, a legal question, a new process or a decision you've been putting off. I'll help untangle it, coordinate what's needed and follow through.
“Let's make this happen.”
A website, a launch, more visibility or practical work on site. Tell me the outcome you're after, and we'll shape the work around it.
Something else entirely? Tell me. You don't need to arrive with a brief, a solution or the right words. A closer look at support for your Ghent business ↗
Included with Partner
The best improvements often start with a few ordinary questions. What takes too long? What gets entered twice? What keeps slipping through?
Walk through a normal day and establish a starting point: time spent, enquiries handled or a recurring cost.
Follow a real task from start to finish. Understand the people, tools and decisions involved.
Review your priorities, estimate the benefit together and select the first change to put into practice.
We measure the result against where we started. Time freed up and money actually saved are reported separately. A savings target comes from your business, after the visits.
How I work
You work directly with me. I get to know your business, explain what's happening and see things through with you.
Giovanni / Your contact at Hives
What do you do, who is it for and where do you want to go? We find the first step that matters most.
We agree what a good result looks like and sketch out the next 6 months. You know the priorities, next steps and monthly price, and you're free to leave.
I get things moving, keep you informed and check the result with you. As your business changes, we work out what comes next.
The practical details
Anything you're looking to solve or make happen in your business. IT, cybersecurity, HR, payroll workflows, legal questions, websites, promotion or practical work are all starting points. We agree the outcome, what I'll take care of and the next steps before starting.
Choose the way you want me involved, rather than a list of services. Starter handles the needs you bring. Growth adds proactive check-ins and an ongoing plan. Partner adds visits, closer involvement in your working day and project coordination. Every package can start with any business problem.
Yes. Every package includes a complete website, with all the pages your business needs. I can build it from scratch or improve what you already have, including forms, booking or a webshop when needed. Design, website copy, hosting, a standard domain, HTTPS, backups and ongoing care are included. No separate setup fee, page caps or hourly limits. You own your domain and completed website content.
There are no page, minute or request caps. Tell me what you need and we'll work through it together. We agree priorities and delivery dates so you know what is happening. The packages describe how I stay involved; they don't restrict which topics you can bring.
I'll help prepare the information and coordinate with the right professional when a task needs regulated advice, representation or specialist sign-off, such as a lawyer or your payroll provider. You know who is responsible for what, and any external fees are agreed with you first.
Email me whenever you want to cancel. I'll cancel the service and refund your current billing month's package payment in full. No notice period, no cancellation fee, no explanation and no remaining payments. You can do this in any month, not just your first. I'll hand over the completed work, including your website files and content, and help transfer your domain access.
I'm Giovanni Callebaut, trading as Hives. You work directly with me. Your proposals and invoices use my registered business details. Enterprise number: 0705.893.744. VAT: BE 0705.893.744.
6 months is a suggested working plan: solve the first priority, learn what helps and keep building on it. It isn't a minimum contract. We bill one month at a time, and you can cancel and claim that month's refund whenever you choose.
External costs, such as advertising, paid tools or specialist fees, are separate and agreed with you first. External purchases such as paid software, media budgets or commissioned photography aren't part of the monthly service fee. My work within your package is included. Extra pages or more time aren't paid upgrades. Prices exclude VAT. Your proposal shows VAT and the total payable before you agree.
I commit to doing the work and measuring its effect. After the visits, we agree a useful target based on your business. We track time recovered separately from actual reductions in costs, and keep learning from the results.
Let's get acquainted
A problem that's been hanging around. An idea you haven't had time for. Something you just need taken care of.
Tell me about your idea. You don't need to know which package fits yet. We'll work out a sensible first step together.
Tell me about your ideaAlways a work in progress
I work on Hives daily: researching local businesses, improving the website and turning useful ideas into practical work. Here is what has actually changed.
Privacy choices now close after a decision and stay remembered between pages. Clearer information connects Hives, Giovanni Callebaut and business support in Gent.
Separate optional choices for contact statistics and website activity, with clear explanations and one-click withdrawal.
Detailed website, photography and visibility assessments, with practical priorities and sources.
A new way to start a conversation about a local business, plus optional contact statistics.
Personal business support, clear monthly packages and a simple way to tell Giovanni your story.